Carter is 11. Sofia is 21. Both are on this platform.
The Pop Warner kid and the Olympic hopeful, in the same model. Ten athletes. Ten stages of the same journey. One platform built around the funding gap no agent currently touches — with royalties that flow back in perpetuity.
The first collectibles built around the athlete. Every previous generation extracted value into a secondary market the athlete could never touch. We invert the model.
Ten athletes. One journey.
Athletes get 80%. Forever.
Standard agents take 3–5% on pro contracts, 15–20% on marketing deals, and some collectives see “predatory” agents grab 20–30%. NextUp takes none of that. Our 80/20 split applies to a flow no agent currently touches — and continues via perpetual royalties on every secondary sale.
The 80% flows directly to the athlete on every primary sale and every resale. The platform keeps 20%. No middlemen. No expiration.
Cards live within NextUp, not on open marketplaces, by design. This preserves the royalty flow and protects the athlete-fan relationship.
Every time a card trades hands, the athlete earns. No agent-mediated deal in sports offers this.